Sunday, July 25, 2010

A Night of Beautiful Women and Sunsilk Hair

It was no ordinary night as Whitespace cosmopolitan events venue in Makati was filled with beautiful ladies, Sunsilk & Unilever managers, and lifestyle personalities last July 16, 2010.

More importantly we were joined by Sunsilk celebrity endorser Sarah Geronimo and Sunsilk Co-Creations international hair experts Yuko Yamashita and Teddy Charles.
The night started by 6pm as guests were welcomed with cocktails and some food. This was followed by a fashion show representing each of the colors of the New Best Ever Sunsilk Co-Creations shampoo.
Gilbert Simpao, Managing Director for Hair & Skin - Unilever (2nd frm Right)
Anna Mangilin, Marketing Manager for Hair-Unilver (Upper Right)
Nikki Abella - Unilever PR & Events Manager (Right)
With a focus on unlocking the secrets to specific hair types, Sunsilk searched for specialist hair experts on straight hair, sleekness, and hairfall or damage control.
The Best Ever Sunsilk Range

Smooth and Manageable

Strong and Long

Damage Repair

Straight and Sway

Soft and Smooth

Hairfall Solution


Some of the models were: Ria Bolivar, Michelle Panimanglor, Grendel Alvarado, and Justine Gabionza. All of the Sunsilk Co-Creations products start at SRP P89 per 200mL shampoo bottle.

Sarah Geronimo

Sarah Geronimo came out of the stage and walked the runway with a long black hair and a meekly smile.

Ever so true to herself, Sarah conversed candidly with similarly named host Sarah Meier. Read more of Sarah Geronimo here.

The Sunsilk Co-Creations International Hair Experts

Sunsilk has worked with internationally renowned hair experts including Francesca Fusco and Tom Taw to create salon-quality products for all hair types. Their role was to provide valuable insight and knowledge to help create brilliant new products, working alongside the brand’s technical teams to produce brilliant new formulations.

Two of the 7 Sunsilk Co-Creations international hair experts came that night: Yuko Yamashita and Frenchman Teddy Charles.
 Teddy Charles (L), Yuko Yamashita (M), Cosmo Manila (R)

Yuko Yamashita, a Japanese hair stylist and salon owner, is the smooth hair expert. Yuko wanted her customers including many celebrities to have beautiful, straight and healthy hair without spending hours.

Teddy Charles
is the shapes and length expert. Teddy has been creating fabulous looks since he was a teenager in France and has a world-class range of high profile partnerships. He has worked with photographers such as Mario Testino, Patrick Demarchelier, Glen Luchford, Mikael Jansson and Karl Lagerfield. Magazines such as French, Italian, American and Teen Vogue, i-D, V, Numero, and Vogue Nippon have all picked up on his inspirational range of work. Having worked with Calvin Klein and GAP, Teddy’s creations come to life on the catwalk and his hair styles have been seen at Luca and Luca, Marchesa, Rag & Bone and Sari Gueron shows. A-list celebrities have been equally quick to recognize his talents, as illustrated by his impressive clientele including Sarah Jessica Parker, Blake Lively and Hayden Panettiere.
Beauty & Lifestyle Bloggers
Fashion Bloggers
Bloggers with Jem Perez (2nd from right), Sunsilk Brand Manager Jem Perez

Sunsilk also revealed that same night the Sunsilk Expert Salon - a pop-up salon which will travel the Philippines on the following dates:

July 23-25 - Market! Market!, Fort Bonifacio Global City
July 30-August 1 - Ayala Center, Cebu
Aug 13-15 - NCC Mall, Davao
Best Ever Sunsilk Co-Creations Shampoo

That's the fashionable night with Sarah Geronimo and Sunsilk Co-Creations hair experts.

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