Friday, September 30, 2011

Get Up: Help Out in Style

Good News Manila wrote about the GET UP Advocacy early this month. It's about  helping out charitable institutions even while you are doing your shopping.

GET UP” is a CSR platform by Golden ABC which aims to engage customers in raising awareness of advocacies in education, community building, environment, and arts & culture. P25 of every P1000 purchase from any from Penshoppe, Oxygen, ForMeMemo, and Regatta fashion brands go to targetted charitable institutions.

Here are some of the photos from the launch last month:

Efren Penaflorida also joined us in the launch
Customers will receive a special card-token-like with lace that they will use in registering in the site. Customers must log on to the “GET UP” augmented reality site - It is not just about what people wear, but it is also the call to action to do something valuable for others and the country.
This is actually more of a reminder since today is actually the last day of this whole month campaign. Get Up and help out in style! It's the perfect time for a week-ender shopping! :)

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