|Nature & Beauty in ONE|
It all started when Charade Galang formulated beauty soaps several years back and eventually left her day job at a top international fashion retail chain.
As a trained pharmacist, she got into the soap business with quality and price in mind. As a consumer herself, she knows which ingredients work best. Its success prompted her to concentrate more on the business and make it grow bigger as it was picked up by an international retail chain and commissioned to come up with an exclusive brand for them, thus, ONE Naturales for Watsons.
|One Naturales Launch|
|Chris Cahilig & Friends|
ONE stands for organic, natural and eco-friendly. It consists of personal care and beauty products that offer natural luxury that brings home the experience of nature’s benefits.
“We created the products using the best combinations of naturally sourced ingredients and organic extracts, exudates, purees, and essential oils at high levels,” Galang says.ONE Naturales’ current product range include body soaps, solid shampoos, moisturizers, skin bar conditioners, body butter, lip butter balms, hair conditioners, and lotion massage bars.
|One Body Lotion|
|One Body Scrub|
With fun names such as Blast From The Past and Extra Virgin, the soaps are meticulously made by hand, while its other products are manufactured using the Good Manufacturing Practices standards.
I have personally used their products and the quality is obviously given focused. For a guy whose skin can easily get dry and even courser than the ladies, there's no limiting the products' use exclusively for women. I particularly like their lip butter balms and body butter which really moisturizes the lips and the body, respectively.
I also found an interesting product which is new to my ears - the solid shampoos. I have seen the product and it's just like an ordinary bar of soap, but I guess it's for the hair. Just out of curiosity, I'll be trying that one next. :)
Natural and Organic
|W/ Jared De Guzman, Brand Manager for Watsons Personal Care Stores (Philippines)|
|Launch Party Celebration & Music|
“The main difference of ONE Naturales is its formula, which is fortified by the use of high amounts of carefully selected high value natural and organic ingredients,” Galang explains. “Natural ingredients result to natural beauty. Exposing our skin to products that have conscious efforts to reduce chemical agents will eventually retard skin aging, discoloration, and stress-related problems.” she says.And as expected, ONE Naturales is packaged in environmental-friendly materials. They come in recyclable tins and recycled paper, and don’t use plastic.
Come 2011, ONE Naturales will be introducing cosmetic products and advance skin care systems.
“We will be in the global stores of Watsons within 2011 and we hope to be the brand of choice of people who are conscious of what they use on their body and how it contributes to the care of our planet,” Galang concludes.
|Host Bianca Valerio|
In the end, the product that remains true to its promise will remain. And with the quality of ONE Naturales, there's no stopping Charade in capturing the natural beauty retail market segment. :)